In the United States, the luxury car market accounts for 6% of all vehicle sales, making it a small but significant niche. Companies who wish to increase their luxury vehicle sales at auto shows must first understand what drives luxury vehicle buyers. This data gives live marketers the information they need to create targeted communications that convert premium shoppers.
Luxury brands are believed to be more valuable than ordinary companies. When customers believe that the price reflects the value they receive in return, they are willing to pay more for an 24 Inch Rims. Some luxury vehicles are functionally equivalent to lower-priced versions, but their features and location set them apart.