PRD: Reverse NetEase Cloud Music - Private Collection of

In the recently updated version 5.9.1 of NetEase Cloud Music, a private collection recommendation function has been newly launched. This article will push the product requirements document of this function backwards from the perspective of privately recommending PM. In the recently updated version 5.9.1 of NetEase Cloud Music, almost all the music recommendation entries under its products have been integrated in the King Kong area of ​​the "My" module, including: driving channel, parent-child channel, classical music channel in the side drawer. Special area, Xiaoice Radio; private FM, daily recommendations, charts, playlists on the homepage; and newly launched private recommendations, etc. 1. Product Features NetEase Cloud

Music is an APP that focuses on discovering and sharing social music. It meets users' personalized music listening needs through daily push, private FM, and recommended playlists and other personalized recommendations. By adding social elements, such phone number list as comments, likes, dynamics, etc., to meet the sharing needs of users. Therefore, compared with users of other music apps, users of NetEase Cloud Music have a stronger demand for discovering and sharing music as a whole. 2. Background of demand 1. User sharing needs In the current functional architecture of the product (version 5.9), the platform helps users discover the functional composition of music.

The scenarios where users use this function and the features of this function are shown in the following figure: It can be found that, except for the recommended playlists, almost all the recommended results are directly recommended to users by the platform, and the user's sense of participation in them is not strong. And compared with other music apps, users of NetEase Cloud Music have a stronger need to share music, and the current products can provide users with limited ways to share. The main sharing scenarios are as follows: (1) A found a piece of music that he liked very much, and thought that his friend B would also like it, so he shared the music with