In the past, entertainment variety shows executive list attracted the attention of most people, and the ratings were even higher. In contrast, cultural executive list variety shows have a very small audience, and only highly educated users or art lovers are loyal audiences. With the frequent appearance of cultural variety shows in recent years, more and more young people have turned to cultural variety shows. The author of this article disassembles the underlying logic of program innovation from .
I am repairing cultural relics in the executive list Forbidden City" to "Renovating the Forbidden City" to "National Treasures", from "Poetry Conference" to "Readers" to "Seeing Words Like Faces" to " Classics Everlasting", from "China in Stories" to "China in Books" ("China in Books" recently won the "Magnolia Award" for the best TV variety show at the executive list 27th Shanghai TV Festival), cultural variety shows High-yield, more and more popular with young audiences. Cultural programs have broken the curse of "
Only highly educated users like to watch executive list and understand", allowing traditional culture to enter the homes of ordinary people. What are the core elements of cultural variety shows frequently breaking the circle? This article disassembles executive list the underlying logic of program innovation from the perspective of product operation, and explores the formula for breaking the cultural circle. 1. Market Status of Cultural Programs Judging from the market data of Q1 this year, the number of new cultural variety shows is the largest, with a total of 6